marketing

Social marketing is a multi-way interactive communication model for members of a group

Just as the human brain processes images, computers are trained to process images just like humans. Image recognition, which is now a hot high-tech, was born as early as 1966. The original idea of the inventor was to attach the camera to the computer, so that the computer could easily see what the camera actually saw. However, image recognition still needs human training.

It seems that no one can avoid the fact that the technology updates too quickly in the information age - perhaps you still remember the days when Netflix used to send DVD subscriptions to users by email. Now it has become the world's most popular OTT streaming media service provider, with nearly 150 million users worldwide. Many consumers have tried to follow in the footsteps of Netflix, but these constantly changing technologies and products make people dizzy, and users are not very calm when making choices. But one thing remains unchanged: consumers want the best content at the lowest cost. The best content is available 24/7.

It is a way of expressing an emotion, a moment that is difficult to express in words, in just a few seconds

Marketers need to like advertising, not reject it, find inspiration from it and find out what customers want from it

In February 2018, many people's social circles were wiped out by an exciting news, that is, Elon Musk's SpaceX successfully launched the Falcon Heavy Rocket, which brought mankind closer to the dream of exploring space.

The question about the last contact of consumers is the most popular one among retail marketing practitioners, and it has been argued as attribution for more than ten years. In today's marketing world, consumers shop through various terminal devices and channels. Therefore, it is outdated and inefficient to simply attribute the sales achievement to the last interaction before purchase. This is because you may overemphasize the bottom of the funnel and neglect all the efforts made when filling the top of the funnel.

The final consideration in sales is not how much money you have made, but how many people you have brought in and how many of those people you have brought in have been successful.

The competition of fast fashion brands has become increasingly fierce. Now the focus of these brands' competition has shifted to fighting for online market share, and "visual search" provides a new way to obtain market share.

Branding is not a virtual image that can move consumers, it needs to be built on a qualified product