marketing

The question about the last contact of consumers is the most popular one among retail marketing practitioners, and it has been argued as attribution for more than ten years. In today's marketing world, consumers shop through various terminal devices and channels. Therefore, it is outdated and inefficient to simply attribute the sales achievement to the last interaction before purchase. This is because you may overemphasize the bottom of the funnel and neglect all the efforts made when filling the top of the funnel.

Marketing automation is growing steadily, and many companies are using it more to promote marketing. According to the research of Emailmonday, 51% of companies are currently using marketing automation, and more than half (58%) plan to use more marketing automation technologies.

Like almost all retailers, some large organizations are facing increasingly fierce competition and CPC (pay per click) search challenges. The performance oriented marketing team realized that they could not always pay high costs to obtain the same level of revenue from repeat customers.

Social marketing is a multi-way interactive communication model for members of a group

The amount of data collected, stored, processed, analysed and used to re-target customers, the problems associated with these data-related efforts are that it needs to be managed more and it is only becoming more difficult to use

Event marketing is an important part of brand marketing. For a product, you can do without advertising, but you can never omit event promotion, especially for new products that have just been launched.

Sales is about selling a product, whereas marketing is about selling a brand, and the core business skills of the two are different.

How can marketers go beyond the details and stand a little taller to see the big picture accurately so they can properly measure the roi of your marketing and media spend?

As people pay more and more attention to personal data and privacy today, the entire advertising and marketing industry is also reassessing the way to deal with personal privacy, and advertisers are also looking for better ways to collect data, hoping to legally use more accurate personal data information as much as possible without damaging personal privacy.

For CMO, this era has created unprecedented marketing opportunities, but also created a highly complex environment. The importance of successfully responding to user needs and preferences has never been greater. A study by Walker predicted that "by 2020, the user experience will exceed the price and the product itself and become the key factor determining the brand difference."