What are the benefits of social marketing for businesses? There are many advantages of social marketing, and it has its own incomparable advantages, so let's learn more about it.
What are the characteristics of social marketing?
1, multi-directional interaction
Social marketing is a multi-way interactive communication mode of the members of the group. This marketing method, the members of the community can both release information themselves, but also to spread share information. This creates a lot of opportunities for companies.
2, Weak centre
Social marketing is a network structure, everyone has a voice, everyone is the subject of communication, is a process of weakening the centre, but does not mean that there is no centre. The community builder and organizer, is the centre of the community.
3, Emotional marketing
Community emotional marketing refers to the community within the community can give people the value, interesting emotions, prompting the group because the people are infected, and then continue to increase the group members, in order to achieve the purpose of community marketing.
4, Self-running
The great feature of community marketing is that community members can create and share information on their own, thus realising the self-operation of community marketing. This can make the cost of the enterprise to be reduced significantly.
5, Interest replacement
This form of community marketing wants to survive and develop in the long term, it is necessary to make each member of the group produce value and contribute to the community. The specific method can be the replacement of people who cannot produce value. Both enhance the vitality of the group, but also to ensure the integrity of the community.
6, Smaller scope
Community marketing is a kind of activity in a small scope, so it can also be called scope economy. It operates through the self-growth, self-digestion and self-replication of a niche community, and uses the thoughts and words of each member of the community as a perpetual motivator to pull the development direction of the community and the effects of community marketing.
7, Fragmentation
Because of the diversity of the community, the ability of community members to organise and create information, product design and content services for the community is a form of fragmentation. However, as long as it is used wisely, the value of community marketing can be maximised.
The advantages of community marketing
Assuming there are 500 people in the group and 100 people in a person's WeChat circle of friends, how much exposure will there be if each person helps you share your content once? We can do the math by ourselves, so the biggest advantage of the community is to spread the speed and scope of China.
Advantage two: community targeting is also very strong, each company or individual at the beginning of the creation of the community has long set the community marketing objectives, and at the same time also developed the scope of potential users, of course, into the group of each customer is a precise customer.
Advantage three: communication is smooth to reduce complaints and report unpleasant information, when the user product or service project has a problem, a short period of time through the community to solve their difficulties, on the other hand, rapid response is very easy to get customer recognition, on the other hand, is also to give ordinary users to see the service project of the big group so as to get more attention.