Management Story: Change Is a Golden Key To Business Success

When Coca-Cola fell into pessimism because of the lack of space for development, when Coca-Cola was at a loss because it was stationed at the top, when Coca-Cola was facing a pole and was about to turn downhill, Guo Sida opened the door to sustainable development for his team with the wisdom of a strategist. I have learnt from this a truth about business management: change is a golden key to business success.


The famous entrepreneur Zhang Ruimin once said, "'Change' is the inexhaustible driving force for the sustainable development of the enterprise, affecting not only the internal stability of the enterprise, but also the growth and development of the enterprise in the fiercely competitive external environment." Change is the metamorphosis of Coca-Cola's internal systems, a kind of self-transcendence for Coca-Cola. The essence of change is the alteration and innovation of Coca-Cola's original model and system by Sida Kuo.

Change requires companies to change their old ways of thinking. In an unpredictable market environment, Coca-Cola had to learn to adapt quickly as the environment evolved if it was to gain a competitive advantage. Guo Si Da broke the organisation's original way of thinking, expanding the thinking space of his subordinates and, at the same time, expanding the market and survival space of the company. Similarly, an entrepreneur with the reputation of being the "magician who turned a loss into a win", Steiner Kwok, was appointed to IBM at a time of crisis, and it was his courage to change that transformed IBM, which had been stuck in the PC business, into a huge company in all aspects of e-commerce and providing computer services. He was the one who had the courage to change IBM into a huge company that was dominant in all aspects of e-commerce and provided computer services. All of this undoubtedly shows us the importance of change in thinking for business.


Change requires companies to constantly seek new development points. Change in business hr369.com does not only mean breaking with old traditions, but also constantly looking for new drivers for development. Coca-Cola will not only focus on Pepsi, but also coffee, milk, tea, and even water, thus gaining a huge market space far beyond people's imagination. Pan Gang, who saved the day and supported the building from breaking, integrated the company to achieve great growth after a major crisis, and successfully reinvented the image of "Yili" by riding the Olympic Express; he brought rich nutrition to a nation through a brand. These entrepreneurs would not have made a career if they had only the mindset for change, but not the strategy for development.


Every business aspires to success, and like a pilgrimage to a distant holy land, the road is long and winding. So, what is the golden key to success? One of the glittering treasures is "change", and believe that successful change can help a company conquer any mountain!


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