When two armies face each other, in order to break down the enemy's defensive line, we must choose the place where their defensive strength is weak as a breakthrough, in order to be able to drive straight in and win a great victory. The market is like a battlefield, and in order to make their products occupy a place in the market where there are many rivals, enterprises also need to avoid the reality and choose the right market breakthrough.
Back then, the Japanese watch factory in order to enter the American watch market, the American market for serious research, they learned that 31% of the American pursuit of quality watches, while 46% of consumers like better performance and moderate price of the table, and 23% of customers are more sensitive to price, the quality of the table requirements is not high, but hope that cheap. Whereas the products of large local US companies such as Tamex mainly cater for the first market segment, the other two segments are ignored. The Japanese watchmakers knew that they were no match for Tamex's high-end watches, so they chose the mid-range and low-range watch market as their breakthrough and launched inexpensive products, taking advantage of the situation to enter these two market segments and gaining a large market share. By the time Thémex woke up and counterattacked the mid- and low-end watch market, the Japanese had already gained a firm foothold and the big picture was set.
The market is too big for anyone to have everything. Seemingly saturated market also has a lot of gaps, the key is to have a keen sense of business operators, can be found in the subtleties of the market demand and consumer psychology; secondly, we must often investigate and study the market, know the market like the back of your hand, shut the door and sit at home is not to find the gaps; once again the changes in the market to have lightning-like strain, as one operator said. "Seizing the market is expensive in God's speed". Once the business community has selected the right market breakthrough, one step ahead of the others, the rapid launch of new products to occupy the market, to create new benefits for enterprises.