McDonald's is a large multinational chain restaurant in the world. It was founded in Chicago, USA in 1955 and has about 30000 branches in the world. It mainly sells hamburgers, as well as French fries, fried chicken, soda, ice products, salads, fruits and other fast food.
McDonald's is located in 119 countries on six continents with about 32000 branches, representing an American lifestyle in many countries. As the first and largest multinational fast food chain, McDonald's has become the fast-food culture represented by the focus of public discussion on food leading to obesity, corporate ethics and consumer responsibility, and is accused of affecting public health, such as high calorie leading to obesity, and lack of adequate balanced nutrition. Many people denounce it as junk food. France is proud of its food culture. Many people are hostile to McDonald's and regard it as the representative of the invasion of American lifestyle. In the United States, there is a McDonald's branch near every highway exit. In addition, wireless Internet service is also provided. McDonald's Happy Meal presents toys free of charge, such as Disney movie character dolls, which are very attractive to children.
In 1948, Dick and Mac McDonald decided to further optimize the operation mode of McDonald's restaurants, introducing a new landmark fast service system and a 15 cent signature high-quality hamburger. The innovative restaurant business model made the two brothers gain success, and they began to expand by selling franchise rights.
In the 1950s, McDonald's upgraded its restaurants. The design was carried out by Stanley Meston, an American designer. The red and white lines were used on the exterior wall, which was very eye-catching. In order to make the roof structure of the restaurant more plump, the designer added a golden parabola on both sides of the restaurant, with golden neon lights. In this way, the golden arch was officially born.
The gold jumping double parabola conveys the sense of movement and energy. In English, this striking logo is called "Golden Arches", and in Chinese, it is called "Golden Arch". Inspired by this, in 1961, McDonald's brand logo added the element of "golden arch" for the first time, and the golden double parabola became the golden "M" logo. Today, "Golden Arch" has become the synonym of McDonald's and the most symbolic symbol of McDonald's brand.
Today, more than half a century later, the pure, simple and modern "Golden Arch" has become one of the most recognizable logos in the world. The "Golden Arch" in more than 100 countries and regions around the world looks forward to meeting you every day; At the next intersection, corner, or the next turn, look back.
Today, McDonald's has become the leader in the global retail food service industry. By the end of 2019, there were more than 38000 McDonald's restaurants in the world, providing high-quality food and services to more than 69 million customers in more than 100 countries and regions every day